Corporate event planning is certainly not an easy thing to do. Unlike personal events where you will most likely celebrate an occasion that can be linked to a celebrant, corporate events revolve around a company or one of its achievements. The nature of corporate catering is also incredibly different.
A corporate event must be well-organized to impress all of the guests. There will most likely be a lot of business done at the event so there needs to be plenty of time to network with one another. The food and beverages served in corporate events differ as well.
Below are some tips on planning a corporate event.
- Hire an event planner
Unless you’re the event planner and you’re reading this for additional guidance, you should always hire an event planner to help out with the execution. This is to make sure that everything goes smoothly. They will also have more connections.
- Have a primary goal
Every person involved in the planning of the corporate event should have a primary goal and mind. Their focus should not deviate from it. When delegating responsibilities, they shouldn’t collide with the responsibilities already given to another person to avoid confusion that can ultimately lead to stalling.
- Hire a professional photographer or videographer
Hiring a professional to capture the event will help with the archival of media footage. The footage captured will also be more enticing to upload on the social media profiles of the people that attended the event. This can boost the appeal of attending an event held by your company.
- A well-lead team produces great results
Make sure that the team has a leader that can make decisions firmly. Even if time isn’t always of the essence currently, there should always be a leader who can make intelligent and well-informed decisions.
- Serve the right food
Finger foods and other meals that can be consumed without sitting down for too long are great to have at corporate catering. This gives the guests the opportunity to eat while still communicating with other guests.
- Be prepared to go over the budget
When setting a budget for the corporate event, don’t get too complacent. It will definitely go over the budget when you try to go all out in pleasing the guests in making the event memorable. Additional media coverage might also ask for a payment.
- Inform speakers in advance
Speaking in front of a business audience should be informed that they will be making a speech at least a month or two before. This will give them a chance to make a draft of their speech multiple times until they’re satisfied.
- Market the corporate event
Simply inviting guests might suffice if you’re trying to get more people into the venue. However, marketing the corporate event can help in making sure that the next corporate events held will be attended by even more guests, especially those whose employers might be able to magnet more attendees.
Saint Germain Catering provides corporate catering that can wow your own employees and your guests. Contact us today and let’s plan your next event.